Muji Madness Crosses The Atlantic
Sirefman is not alone. As the 20-year-old Japanese design chain launches a push onto the Continent, its line of sleek, moderately priced furniture, clothing, accessories and stationery is attracting an international cult following that includes celebrities like Johnny Depp and Catherine Deneuve. Its fans, mostly cosmopolitan twentysomethings, have spread the word about Muji–short for Mujirushi Ryohin, or “no brand goods”–via Internet, Concorde and bullet train. Americans, though separated from the shops by an ocean on either side, make up some of the chain’s most passionate devotees....