Roger Federer has been named the world’s most marketable athlete.
The list took into consideration athletes’ brand value, their annual income from sponsorships (as part of their total earnings), and social media influence.
Real Madrid superstar Ronaldo, who recently sold his image rights to another club’s owner — and reigning FIFA World Player of the Year Lionel Messi are 10th and 13th respectively.
Dhoni’s personality combined with his presence in the shorter format of the games, despite having retired from the Test arena, continues to make him one of the richest athletes, and the most marketable cricketer in the world.
Interestingly, the Indian captain’s earnings through endorsements is more than even Lionel Messi.
The study said that Dhoni’s total earnings stood at $31 million — out of which $27 million came from endorsements.
List of the top 20 most marketable sports stars:
R Federer (SUI) Tennis
T Woods (USA) Golf
P Mickelson (USA) Golf
L James (USA) Basketball
K Durant (USA) Basketball
R McIlroy (NIR) Golf
N Djokovic (SRB) Tennis
R Nadal (ESP) Tennis
MS Dhoni (IND) Cricket
C Ronaldo (POR) Football
K Bryant (USA) Basketball
M Sharapova (RUS) Tennis
Lionel Messi (ARG) Football
Usain Bolt (JAM) Athletics
Neymar (BRA) Football
Andy Murray (GBR) Tennis
Kei Nishikori (JPN) Tennis
Derrick Rose (USA) Basketball
Floyd Mayweather (USA) Boxing
Serena Williams (USA) Tennis
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